Ad It Up: The Blogulator Gets PMS

It's that time of the month again, Blogulator readers! You know, that time where our blog gets all bloated and pissy and yells at you for no reason when all you did was ask how our day went. That time where we double over in cyber cramps and start crying at every insignificant little thing. Yep, the Blogulator is on the rag. But fortunately, Midol is on the case. The following is their new ad, designed to prove that there is nothing funny about PMS:



I'm not exactly sure what the strategy is here. Is it to prove that PMS, like bad "So I just got my period" comedy, isn't funny? Or does the Midol company actually think that women talking about how badly their periods hurt IS funny? I'm so confused. Even the cartoon character looks uncomfortable - like the fictional women created just to sell Midol thinks this ad is a bad idea! But in case you thought this might be a step backwards for female comedians, proving them to be unfunny and totally obsessed with their periods, you should know that Midol is very committed to dispelling any stereotypes about women. Here's a 1997 ad that proves opinionated women are not constantly PMSing:



Thanks, Midol! Now I know that when women assert themselves it doesn't always mean that it's that time of the month. Well, we may not have the same sense of humor but at least we can agree that there is nothing funny about PMS!

This entry was posted by Lady Amy, on Tuesday, May 19, 2009. You can leave your response.