The Next Generation of Super Bowl

I admit it; I did not watch the Super Bowl this year. But it was within my pop culture periphery, meaning that I bothered to YouTube the important parts (read: half-time show and commercials) and the last 15 minutes were on in the background of the dinner party that I attended. I really didn't even know who was playing this year, so much so that I almost believed my friend when he told me that the Arizona Red Shirts were playing the Pittsburgh Bees. Not very intimidating team names but I just figured that was to catch the other team off guard. Yes, I realize now that I put way too much though into justifying why a football team would have such a wimpy name - probably an obvious red flag that it was a joke.

So why am I blogging about the Super Bowl when I didn't even watch it, much less care even a little bit about the score? Well, because I saw three pretty interesting things when summarizing the four hours of TV I missed by reading about it on the internet.

#1) Super Bowl Porn

Niiiiiiiiice! 2009 would have been a great year to be a horny teenage boy watching the Super Bowl with your guy friends in your parents' basement in Arizona. And it would have been an incredibly embarrassing year to be a teenage boy in AZ watching the game with your bros and having your mom bring Koolaid and cookies at the exact moment when the game cut to porn for 10 seconds. Comcast claimed to be "mortified" by the ahem, interruption, but I'm pretty sure a lot of people thought it was awesome. I mean, who can really sit through an entire afternoon and evening of watching big sweaty guys in spandex tackling each other and slapping each other's butts without getting a little turned on? Porn should always be combined with football because it gives the homoerotic tension a small outlet. It just makes sense.

#2) "Every Generation Refreshes the World"



I'm really liking the new Pepsi ad campaign. If you don't like Dylan maybe this year's Super Bowl commercial isn't the one for you, but the effect is still there. Pepsi's new image matches their slogan almost perfectly - a total reinvention of their brand. And they're right, the next generation is constantly refreshing the world! I feel nostalgic for a simpler time, but not in a bad way. It kind of makes me think about the current economic situation while somehow remaining optimistic. I have no idea how or why these commercials make me feel this way. It wasn't until I read about the ad in Times that it really struck me...





vs.








Not an exact replica, but similar enough to make me equate Pespi with hope and change. This ad campaign is sure to be a case study used in business schools around the country. Bravo, Pepsi!

#3) And Finally...The Boss!

How could I think about the 2009 Super Bowl without thinking about the amazing half-time performance by the Boss himself? I would let the video speak for itself, but the NFL keeps taking it down from You Tube. Just let us have it! I'm sure with a little research you could find the video on your own. I will just say this: I was absolutely amazed by Bruce Springsteen's energy on stage. How old is that guy? Too old to be sliding across the stage on his knees for sure! A guy his age is bound to blow a knee cap or agitate his arthritis. Be careful, buddy!

Well, those are pretty much the highlights of the game from this blogger's perspective. If you want to hear more about the Bees' victory over the Red Shirts, I suggest searching elsewhere. My expertise does not extend to the actual sport, obviously. Have a good night everyone!

This entry was posted by Lady Amy, on Wednesday, February 04, 2009. You can leave your response.